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Client

Cybex International

Venue

National Exhibition Centre, Birmingham

Exhibtion

Leisure Industry Week

Objective

To promote Cybex International as the leading fitness equipment provider in the UK and to launch a new range of cardio machines.

Solution

Custom built double deck stand to reflect the status of the company in the industry and to maximise the available space. Machine specific demonstration areas positioned on the lower deck to gain exposure to passing visitors whilst the upper deck took care of hospitality and meeting rooms for private discussions. We took full advantage of the maximum height allowed to ensure the Cybex name could be seen throughout the exhibition.

Management

Full design, construction, graphics and project management by Ocean Display.

 

case-study-cybex 3

 

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